Crafting the Correct Questions!
Professional market researchers fill the void between what you know and what you need to know. Research enhances your success by creating current intellect about prospects, customers, employees, competitors and market changes.
At BPC, we start with the end goal in mind by using a Result-Oriented Approach, (ROA). We focus on the decisions facing organizations and then determine the pool of intelligence needed to make the best choices.
Our Expertise
- Employee Research
- Ethnic Research
- Exploratory Research
- New Product Development
- Prospect Studies
- Competitive/Mystery Shopping
- Brand Development
- Advertising Evaluation
- Customer Satisfaction Surveys
Our Tool Kit
- Executive In-depth Interviews (e.g. in-person, telephone, online, events or conference-based)
- Hybrid Surveys and Alpha-Beta Studies (a mix of qualitative and quantitative)
- Focus Groups (e.g. In-person, telephone, online, bulletin board studies, etc.)
- Ethnography, Mystery Shopping, Immersion Sessions, Creation Labs, Journal Studies, etc.
- Deep-dive Projective Tools (e.g. product job descriptions, brand personification, product deprivation, etc.)

Research projects are customized to your specific challenges and designed to maximize insights while minimizing your investment of time, staff and money.
CLICK HERE to schedule a consultation regarding your company’s particular needs.